How Social Media is Changing How We Walk Our Pets
It’s no surprise that dogs have taken social media by storm. Some of the biggest dog social media accounts belong to dogs like Jiffpom, Doug the Pug, Shinjiro Ono, and Mayo the Samoyed.
Apart from racking up millions of followers (and scoring brand deals that get your pup lots of free snacks), could social media be affecting how the rest of us deal with our dogs?
A study by BarkBox revealed a few years ago that adult dog owners may talk about their dog on social media up to six times a week - and 1 in 10 have an account dedicated to their dog.
So, as social media becomes a bigger part of our dog-owning experience, we were curious to see that social media could also be changing how we walk our pets.
From grabbing a cute dog harness before we head out to the park to finding same-breed meetup groups courtesy of social media, here are some of the ways social media might be having an impact.
Timing Our Walks
One thing we quickly learn when developing social media accounts for our businesses or our personal brands is the right time to post. When we post when people are using the apps, we’re more likely to get engagement. Post at the wrong time, and we can fall victim to the algorithm burying our posts under more recent content.
Could social media influencers be timing their dog walks? Consider the next time you see a post at one of these Sprout Social-approved posting times:
Best times to post on Instagram:
Mondays at 11 a.m., Tuesdays and Wednesdays from 10 a.m. to 1 p.m., and Thursdays and Fridays 10 a.m. and 11 a.m.
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